Dopod Unveils New Corporate Identity
Dopod Unveils New Corporate Identity to Drive its Vision Towards Becoming Asia’s Leading Brand New Look to be Complemented with Complete Sales Strategy
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SINGAPORE, 1 August 2006 - Dopod International (S) Corp. Pte Ltd, a leading PDA phone and Smartphone provider, unveils a new corporate and product look and brand strategy today, adding momentum to its progress in becoming Asia’s leading brand.
The launch of this new identity creates a focus for Dopod to integrate its market success to-date, its strong technology support, and its innovative product features and applications into a complete brand strategy. To be used consistently throughout all its markets, the new logo propels Dopod’s vision to deliver a unique mobile communication experience to consumers in the region and in time, the world.
Formed by five circles and three dots, the logo symbolizes Dopod’s emphasis on brand, technology, product, content and service, and highlights its customer-centric brand philosophy. The logo’s red is consistent with Dopod’s look so far and reflects Dopod as a passionate brand.
“Dopod’s new corporate and product identity creates a focus for the company to extend our leadership in higher end communications devices across the region. More importantly, it brings about a greater regional synergy for Dopod to deliver higher value to our customers. It aligns us to focus on incorporating offerings unique to our brand, including innovative applications, content and services into products that satisfy different consumer lifestyles. With this new branding, we will accelerate towards our vision to help consumers truly Enjoy Mobility,†says Jack Tong, CEO of Dopod International Corp.
To realize its promises to consumers, Dopod has been actively expanding its markets. Since its set up in 2004 in Taiwan, Dopod has successfully established itself in Asian markets namely Singapore, Hong Kong SAR, China, Indonesia, Malaysia, Thailand, Philippines and most recently Australia, New Zealand and India. The company also plans to break into Russia and other emerging new markets by year end, so as to achieve its aim of setting up sales points around Asia in 2006.
About Dopod
Dopod International Corporation is a leading mobile communications company that integrates mobile communication with information system technologies. Dopod products are catered to the modern, ‘connected-everywhere’ lifestyle user. The company combines outstanding product design and excellent functional qualities that promote convenient access to up-to-the-minute information. Founded in 2004, Dopod has established a presence as a premier communications company throughout Asia.
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