Tablet PC Review

Skura Corporation, the leader in software solutions for Closed-Loop Marketing in the Life Sciences industry, is partnering with Novartis Pharmaceuticals Canada in an innovative initiative to dramatically improve the work-life balance of their Canadian Oncology sales force. SFX Viewer, running on Tablet PC technology, is being deployed to improve the work-life “experience” of sales representatives. SFX Viewer, a complete and proven software solution, is the leading product on the market that allows sales representatives to eDetail Physicians with “on message” multimedia presentations.

Skura Closed-Loop Marketing is the most advanced sales/marketing “business process” that enables Life Sciences manufacturers to eDetail the right physician, with the right multimedia message, at the right time. Work-life conditions are improved, as well as sales force retention levels, including several other efficiencies that result in a visible ROI. Please visit www.skura.com for more information.

“Skura Corporation was chosen because of their demonstrated experience and domain expertise with Oracle/Siebel CRM systems,” said Alain Dostie, Director of Sales, Oncology, Novartis Pharmaceuticals Canada. “eDetailing solutions, like SFX Viewer, need to work together with Oracle as one system. In addition, we wanted a system that was easy to use by the sales force and that provides the ability to quickly load files, such as new marketing material and medical reprints. Of equal importance, our creative agencies require a software platform that is ‘user friendly’ in order to integrate creative content easily to deliver ‘customized’ presentations based on the latest data provided by our Oracle/Siebel CRM system.”

“We are very pleased that Novartis Pharmaceuticals Canada decided to partner with Skura on this initiative,” said Jeff Wessinger, President, Skura Products Division. “This will have a positive impact on its sales force, as well as the satisfaction level of the physicians visited, which ultimately results in improved sales effectiveness.”  (Source: Press Release)Tags:

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